Cannabis branding can make or break a company’s reputation, particularly in an increasingly competitive marijuana space. As complete cannabis legalization comes to fruition, marijuana corporations will have to have a strong and accessible brand identity that can withstand the altering regulations. Everybody from cultivation brands to pre-roll corporations are investing millions in generating marketable logos, content material, and experiences that can set them apart from the flurry of marijuana brands.
If you are a cannabis corporation that is prepared to define your enterprise targets and create a brand presence, you may well advantage from a single of the several cannabis branding agencies that have sprouted up alongside new health-related and recreational cannabis laws. Even though this list of cannabis branding agencies is not exhaustive, it is a great start out to crafting your brand message and story to a cannabis customer base that is prepared to listen.
1. Wick & Mortar
Wick & Mortar is an award-winning boutique cannabis agency that is been assisting construct out cannabis corporations from their Seattle headquarters because 2009. In this hugely competitive space, Wick & Mortar gives branding, technique, copywriting, web site style, and packaging solutions for any variety of pot-associated enterprise. They also provide solutions such as photography, videography, marketing and advertising, and consulting to expand your audience attain.
Wick & Mortar has worked with many weed organizations such as Narvona, a key Michigan producer/processor, and ZoZ, a veteran Washington cannabis producer and processor. For each corporations, Wick & mortar modernized their brand vision to generate a story with longevity and sleek branding. They’ve also worked with other cannabis brands such as Karibo, Cannabition, Dutch Valley, Mendocino Reserve, and Northern Typical.
Cannabrand bills itself as “the world’s initial marketing and advertising agency” for cannabis corporations. Apart from the regular branding agency solutions, they provide consultancy in operations, provide chain management, and investor relations. Every client begins off with a Discovery Workshop exactly where Cannabrand specialists function out the branding and style components. According to their web site, they’ve constructed 157 brands, produced five.23 billion+ PR impressions and serviced 29 states and nations.
Cannabrand has worked with several cannabis brands such as Doyen Components, an ancillary cannabis enterprise corporation. They helped Doyen come to market place and construct into a brand that has acquired 16 competitive cannabis organizations. Cannabrand has also worked with key California cultivator Caliva from San Jose. They made a handwritten typeface and shop style to generate a casual and beachy vibe that reflects Caliva’s ethos. With Verde Organic in Denver, they made a brand colour palette to reflect Verde’s organic and hand-trimmed practices.
There’s no shortage of cannabis branding agencies in the business, but it is essential to come across out which ones have a verified prosperous track record. Potency has assisted cultivators, dispensaries, and a variety of entrepreneurs create a brand technique from identity improvement to internet style to dispensary retail style. In terms of dispensary style, they can help retailers with a shop layout style, point-of-sale displays, trade show exhibits, and window displays.
Potency has worked with many prosperous marijuana brands such as TJ’s Organic Provisions, an organic cannabis producer primarily based in the Pacific Northwest. They supplied TJ’s with a tagline, signage, merchandising, marketing and advertising, and web site solutions. Potency has also worked with Stem Wellness and Pistil Farms in naming, identity style, and tagline improvement.
four. Higher Hopes
Higher Hopes is a complete-service branding agency for cannabis-centric corporations. Their function is focused on branding, packaging, web site, and marketing and advertising solutions. Higher Hopes has a knack for logo, packaging, and web site style. Their marketing and advertising arm handles all of their social media, Search engine marketing technique, optimization, copywriting, and marketing solutions.
Preceding projects include things like identity and packaging style for Unreal Cannabis, a THC-wealthy corporation getting into the California recreational market place. For Nuvata, Higher Hopes enhanced their brand technique and identity style to attract an audience to their new vaporizer brand. Higher Hopes has also teamed up with Foottraffik, a premium marketing and advertising agency, for several projects.
4Blooms is a sister agency of Flashpoint Advertising, a San Diego-primarily based marketing and advertising corporation. This premier branding agency handles cannabis branding, packaging, internet, Search engine marketing, and social media solutions. Projects can commence with an APEX workshop to craft an origin story along with other important elements of your extended-term enterprise targets. They can create a web site web page wireframe to get began on your internet presence and generate campaign themes to attract purchaser interest.
4Blooms has worked with cannabis corporations to style logos, internet sites, trade show booths, and ads on social media. With Canna Pride, they crafted an empowering origin story and developed a standout trade show show. In their function with Oki Wellness, they developed branding and logo recommendations as properly as mood boards to cement their brand identity.
six. the matters. group
Most cannabis branding agencies worth their salt method every single client with an intensive preliminary consultation to define their discomfort points and come up with probable options. The matters. group does not offer a detailed list of solutions. Rather, they construct and assistance brands from scratch and offer them with several solutions in a customized style. With places in Seattle and the Bay Region, they can offer branding assistance for west coast corporations and beyond.
Verify out their several marketing and advertising sources such as their annual cannabis market place brand attitude report and playbook, 10 cannabis brand archetypes, and white papers on cannabis market place niches. The matters. group crafted a name and web site for Trinity Farms just a couple of months ahead of a key Las Vegas business conference. For Cosmos Xtracts, they supplied brand guidance and investigation technique style that set them apart from the competitors.
7. Why Workshop
Why Workshop has substantial practical experience developing out brands in the cannabis, hospitality, travel, and well being space for more than 20 years. They specialize in internet style for WordPress and Squarespace platforms. Why Workshop can aid with promotional landing pages, Search engine marketing, illustrations, photography, motion video, and logo creation. You can basically turn to this premiere branding agency when creating a brand from practically nothing.
Why Workshop has worked with corporations such as Cannabiotix by offering them branding, packaging, marketing and advertising, internet, and social media solutions. They’ve also worked with Juice Co Vape Brand, CBDNA Skin Care, Qulcan Cannabis Brand, and Greenlife Productions. They also helped establish the Travel Joint, a cannabis travel and leisure internet site, as a go-to internet site for cannabis travelers.
eight. Green Street Agency
Los Angeles-primarily based Green Street Agency received a increase in mainstream appeal when they teamed up with Gary Vaynerchuk, a single of the most vocal and verified marketing and advertising leaders in the nation. Green Street Agency specializes in branding and re-branding, customer touchpoints, and scalable executions to generate a single-of-a-sort branding experiences. In truth, they co-founded the Hall of Flowers and Cannabis Business enterprise Epicenter in downtown Los Angeles.
They also have substantial practical experience securing partnerships and licensing such as celebrity licensing, influencer marketing and advertising, and contract negotiations. In terms of regulatory compliance, Green Street can carry out a complete danger assessment for any potential enterprise. They’ve partnered with some of the most recognized brands in the nation such as Apothecanna, Eaze, GFarmaLabs, Snoop Dogg, Cookies, Shaboink, Absolute Xtracts, and extra.
Cannabis branding agencies are a dime a dozen, but there are several out there that can construct out each aspect of your brand. If you want your corporation to stand the test of time amongst a sea of properly-financed operations, it is critical to employ the greatest agencies to stake your claim in your marijuana niche. The greatest marijuana branding agencies will employ inventive and compliant marketing and advertising techniques to attract a wide audience without having breaking any laws. To discover extra about marketing and advertising in the cannabis space, enroll in Cannabis Instruction University!