Kevin Smith and Jason Mewes Market ‘Jay and Silent Bob Reboot’ With New Weed Strains


“After 25 years of becoming fake weed dealers, it feels good to be genuine weed dealers,” Kevin Smith told THR although introducing his signature new strains of weed at West Hollywood’s Herbarium Recreation Dispensary.

Hundreds of fans filled the parking lot and lined up halfway down the block outdoors of the Herbarium Recreation Dispensary for a possibility to meet director Kevin Smith and his buddy and frequent collaborator Jason Mewes as they premiered 3 new weed strains to market their upcoming film Jay and Silent Bob Reboot.

Regardless of their humble beginnings, Jay and Silent Bob have established to be some of the most enduring characters in film history. Initially appearing in Smith’s directorial debut Clerks in 1994, the stoner comedic duo have considering that created appearances in more than a dozen films, tv shows and music videos stretching more than 25 years.

Smith spoke to THR about why the characters have had such a lengthy pop culture shelf life.

“I believe it has every little thing to do with Jason Mewes. He’s 1 of the most original persons I’ve ever met and persons respond to him in this weird way,” Smith stated. “There’s a familiarity to him and a comfort aspect to him and there’s anything to be stated for becoming about for a quarter century. Folks are like ‘oh, you are nevertheless right here?’ But if you final lengthy sufficient persons are like ‘hey, fantastic to see you again'”

Rap music blared in the Herbarium and the retailer had a dance celebration really feel as white coated clerks grooved to the music. In addition to a wide wide variety of buds and edibles, there have been also vending machines effectively stocked with munchies ranging from Doritos to candy bars, producing the retailer 1-quit buying for hungry stoners.

The new strains have been created in conjunction with Caviar Gold and are named Snoogans, Snoochie and Berzerker, which have been catch phrases coined by Mewes in the original Clerks.

Despite the fact that Mewes is sober now, he spoke with THR about what it implies to have his personal weed strain and what it is like to go from counter culture icons to mainstream bud businessmen.

“Its incredible. It is cool for the reason that the films have been primarily based on our characters. They sold weed and they did it illegally. When Kevin wrote Clerks, he primarily based Jay on me 100 %. That is what I acted like, that is what I did. Almost everything but sold weed. So it is actually cool that so a lot of years later that Jay can basically sell weed and sell it legally. It actually created the character come complete circle and created me Jason Mewes come complete circle.”

Smith added, “Soon after 25 years of becoming fake weed dealers, it feels good to be genuine weed dealers. It is incredible. In terms of the film, I was constantly hoping that when the film comes out the weed will be out there. And the film will go away faster than the weed ever will so I’m type of hoping that the weed just type of keeps going. It would be a good legacy for the flick.”

Couple of directors have worked as challenging to kind a individual connection with their fans as Smith, and it showed not only by means of the huge turnout, but the quantity of fans who came dressed in Smith’s signature mixture of oversized jean shorts and a hockey jersey.

Kevin and Jason created each smokers dream come correct, when they worked the counter and sold their new strains to the 1st handful of fans to make it by means of the door. Smith also took a lot of time to sign autographs and pose for images.

Daniel Fitzgerald from Arleta spoke to THR about why Smith has by no means lost connection with his fan base.

“Even even though he’s been major for virtually 30 years, he’s nevertheless incredibly substantially 1 of us,” Fitzgerald stated. “He’s nevertheless incredibly substantially a component of nerd culture. He’s nevertheless approachable. His humor hasn’t changed more than the final 30 years. He’s nevertheless fairly substantially the exact same guy that created Clerks 30 years ago.”

Jay and Silent Bob Reboot is scheduled to hit theaters on Oct. 15.


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