The Faces in NYC Cannabis: Rosie Mattio


Rosie Mattio (far appropriate)

Rosie Mattio is an influential figure, regardless of whether she’s in the household or at the office…or what ever other place her job requires her on any provided day. 

The founder of public relations consulting firm MATTIO Communications has worked with some of the top rated organizations in and out of cannabis to assistance shape their brand. Just a couple of names contain Canndescent, Vangst, NYC-primarily based LeafLink, Springbig and Harborside. 

She’s also carried out it all whilst raising a family members of 4 children with her husband, Daniel – and no nanny. 

In 2005, Mattio moved to Chicago to launch her personal firm soon after leaving New York’s Alison Brod, exactly where she was an account executive. With a background in specialty meals and one particular client, Popcorn Indiana, Mattio started her endeavor.

In time, she would add tech to her covered industries when Daniel opened a tech firm. In 2014, the family members moved to Seattle for a job chance. 

Calling the move “serendipitous”, Mattio would come across cannabis to be the subsequent sector she expanded into. She found the chance soon after she was tasked with the launch of a cannabis cookbook. It was there Mattio realized that her PR encounter could advantage the cannabis space. 

“Once I got this concept in my head, I began going to networking events in Seattle and cannabis tech meetups,” Mattio explained. The firm would add Seattle-primarily based cannabis information intelligence organization Headset as one particular of its subsequent customers. The organization has grown rather steadily in the years due to the fact, selecting up various accolades along the way. They contain getting the very first cannabis articles written in Vogue Magazine and Oprah.

Discussing the placements, Mattio mentioned, “We really feel like we played a definitely modest portion in bringing this plant that has been demonized for so quite a few years to a definitely mainstream media and assisting brand it as some thing that is acceptable and can be some thing that is trendy. That is been definitely good.”

The development of MATTIO Communications coupled with a new job chance for her husband lead to a move back to her household, New York City. The Bronx-raised, Manhattan-educated Mattio discovered various advantages to moving back East. She mentioned that in spite of most of her customers getting primarily based in the legalized regions of the western U.S., the media they dealt with have been primarily based in New York City. 

The help of nearby family members members proved just as effective. “I was in a position to definitely develop my business enterprise mainly because I had the help of my family members, who is all New York-primarily based, to assistance me with my children.” Mattio added, “And now we’re a New York-centered agency.”

In addition to assisting develop the family members and her business enterprise, Rosie also took the return household to attain a lengthy-time fitness purpose and total the 2015 New York Marathon. Expanding up with a father who has completed 18 marathons to date, and watching it reside every November, she calls the achievement a “highlight of her life”. 

The highlights continue at the workplace these days. MATTIO Communications boasts more than 35 customers and 15 staff operating out of the company’s Midtown Manhattan workplace, which it not too long ago moved into. In April, the organization announced that it had closed its seed investment fund. Investors integrated PhytoPartners and New York-primarily based venture capitalist Alan Patricoff.

Even though expanding the business enterprise, Mattio is also tasked with raising her 4 daughters, all in between the ages of 5 and 10 years old. The kids are conscious of the sector mom performs in, sort of. Final year, her nine-year-old mentioned her mom performs in “that point you paint on”, (AKA a “canvas”).

One particular point all 4 girls are specific of is that they have a operating mom. In their New Jersey neighborhood, that is not usually the case. Regardless of heading a PR firm, Mattio’s routine consists of time for her children every day. She mentioned her routine consists of a four:30 health club session with college drop-offs and choose-ups bookending the operate day. 

The family’s living dynamic took a bit of a constructive twist in the summer time of 2019. Immediately after years of following her husband’s entrepreneurial aspirations, Daniel decided to keep at household with the girls so Rosie could concentrate on expanding MATTIO Communications. 

“It’s been fairly cool that my daughters have grown up in an age exactly where we have these roles exactly where dad can be household with the children, mom can be out there expanding her business enterprise, and it getting a cannabis business enterprise, and that is completely our regular,” Mattio remarked. 

The combined entrepreneurial spirits of the Mattios contrast with the common backdrop of keep-at-household moms of their neighborhood. In undertaking so, that contrast delivers their kids with the expertise that they can have a thriving profession of their personal. 

One particular of Mattio’s favored instances is when the girls come to the workplace. “I have this fairly busy and vibrant profession, but I have my personal business enterprise. My daughters come into the workplace,” she proudly mentioned. The mom and entrepreneur added the girls really like coming in and hugging the employees. “I really feel grateful that I’m in a position to show [my daughters] my globe.” 

In New York, Mattio gets to hear her daughters in the workplace, as properly as the buzz in the cannabis space. As the market place progresses, Mattio is excited to see the expanding New York media and investment communities. 

“[The public] have been not speaking about cannabis 5 years ago when I launched this organization at all. So that is been good.” She added, “It’s blossoming out right here.”


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