How Legal Seafoods Jumped the Shark on Legalization
How will iconic brands adjust to the new legal cannabis globe?
When discussing branding and promoting in the cannabis space it is normally centered about startups and CBD as that tends to make up 90% of this nascent business. Subtract out a handful of Canadian wooly mammoths and a handful of publicly traded giants in the US, the business is largely startups and entrepreneurs with huge dreams seeking for funding and financing. For a smaller brand to pivot or alter its message is not a huge deal, often it is just generating a new logo, generating a new Instagram story, or just carrying out a flash mob sale or meetup. But what if you are a key brand, an iconic brand, that will have to be conscious that, despite the fact that we are moving toward a legalized cannabis nation, we are not there however. For each poll that says 75% of Americans favor marijuana legalization, it also says 25% of them DO NOT favor cannabis legalization.
If you are a huge brand with a lengthy history, that is just a single reality to feel about as you attempt and capitalize on the CBD and hemp movement, let alone the marijuana legalization movement. Can you afford to drop 25% of your prospects who may possibly not like the thought of legal cannabis? What are the political ramifications if you are a mega-international firm like Nike or Microsoft and you make a decision to come out in favor of marijuana legalization, or you make a decision to function the existing legalization topic into your promoting? Can you afford to run on the incorrect side of conservative politicians who may possibly represent your district or state? What about international ramifications for your small business? Just since there is a marijuana legalization fever right here in the States, your promoting message may possibly not translate nicely to your Asian nation clientele or Middle East small business interests.
Pro Cannabis Media and Cannabis.net got to sit down with Roger Berkowitz, founder and CEO of Legal Seafoods, to ask him all these inquiries and extra! Legal Seafoods ran a incredibly profitable promoting campaign about the Massachusetts recreational marijuana movement and Roger is a huge proponent of CBD, hemp plastics, and how huge brands have to have to be conscious of what is on their customers’ minds.
The campaign, “We’ve been legal for a lengthy time” was a terrific instance of how brands can tastefully play with the legalization movement devoid of alienating their conservative or anti-pot prospects. As discussed in the interview, how come he didn’t just go with some tuna taking a bong hit?
Watch the complete interview on YouTube beneath and leave a comment on if you feel Legal did a great job in adjusting to cannabis legalization and if you feel other iconic brands can do the exact same pivot and win each sides of the discussion.
A single terrific element of the interview is how shoppers have responded to his funny commercials and how they monitored ROI from these video displaying occasions.
Significant and smaller brands will be adjusting their promoting to consumers’ taste in the future, and if cannabis legalization is a wild hit, brands will have to have to be cognizant and conscious of this excitement as they construct out promoting plans.
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