Jay-Z joins cannabis firm as chief model strategist | Music

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Billionaire rapper Jay-Z is coming into the fast-growing cannabis trade, taking a job with California firm Caliva as a strategist.

Privately owned Caliva, shaped in San Jose in 2015, mentioned on Tuesday that Jay-Z had entered a long-term partnership during which he’ll deal with outreach and the artistic course of the corporate.

The rapper, whose formal title with Caliva might be chief model strategist, may even additional his social justice efforts by growing job coaching for former prisoners in addition to fostering high quality and equity within the growth of the authorized marijuana trade, the corporate mentioned in an announcement.

“We wish to create one thing wonderful, have enjoyable within the course of, do good and produce individuals alongside the best way,” the rapper mentioned in an announcement.

Jay-Z earlier this 12 months helped to launch a felony justice group referred to as the Reform Alliance with a objective of serving to to get 1 million People out of jail and on probation or parole within the subsequent 5 years.

Jay-Z, 49 was named by Forbes journal in June as the primary hip-hop artist to turn into a billionaire due to investments in clothes, champagne, the ride-hailing service Uber and his Roc Nation leisure firm.

He’s the newest superstar to get into the marijuana enterprise as its legalization for leisure use has unfold to 11 US states, together with California.

The rapper Snoop Dogg has his personal model, Leafs by Snoop, and the actress Whoopi Goldberg in 2016 launched a line of medical marijuana merchandise aimed toward offering aid from menstrual cramps.

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