Jay-Z will be a part of the California-based cannabis firm Caliva as Chief Model Strategist as a part of a brand new multi-year partnership.
The rapper will assist the corporate with inventive selections, outreach efforts and technique, although a giant element of his position will give attention to the social justice points surrounding legalization. Particularly, Jay will work to enhance the illustration and participation of beforehand incarcerated people who find themselves nonetheless being saved out of the authorized weed enterprise in giant numbers. Per an announcement, Jay-Z’s efforts on this realm will embody “advocacy, job coaching and general worker and workforce growth.”
“Something I do, I wish to do accurately and on the highest degree,” Jay-Z stated in an announcement. “With all of the potential within the cannabis trade, Caliva’s experience and ethos make them the perfect companions for this endeavor. We wish to create one thing superb, have enjoyable within the course of, do good and convey individuals alongside the way in which.” [Read more at Rolling Stone]